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1. Which of the following brands of (Write product type, e.g. soap.) have you used?
Brand A
Brand B
Brand C
Brand D
Brand E
Never used any of these brands. (Customize)
2. Please specify your gender.
Male
Female
3. What is it that you like so much about this brand?
4. Please indicate your occupation. (Customize according to the product.)
Student
Working professional
Self-employed
Business owner
Other, please specify.
5. Would you recommend /Have you ever recommended this brand of (Write product type, e.g. soap.) to anyone?
6. How did you like the experience of using (Write test brand.)?
Strongly liked it.
Liked it quite well.
Somewhat liked it.
Somewhat disliked it.
Strongly disliked it.
Not applicable.
What did you like/not like about it?
7. What is your most preferred brand of (Write product type, e.g. soap.)?
8. When was the last time you bought a (Write product type, e.g. soap.)?
A few days ago.
Last week.
Two weeks ago.
Last month.
More than a month ago.
More than six months ago. (Customize options according to the product type.)
Other, please specify.
9. Have you ever heard of/used (Write test brand.)?
Yes, used it.
Yes, heard of it, but never used.
No, never heard of it.
If yes, then how did you learn about it?
10. How often do you buy a (Write product type, e.g. soap.)?
Everyday
Every week
Every month
Once in six months
Once a year
Never (Customize options according to the product type.)
11. Which of the following brands of (Write product type, e.g. soap.) have you heard of?
Brand A
Brand B
Brand C
Brand D
Brand E
Never heard of any of these brands. (Customize)
12. What is your age? (Customize according to the product.)
Below 20 years
Between 20 and 30 years
Between 30 and 40 years
Between 40 and 50 years
Between 50 and 60 years
Above 60 years
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