1. Please specify your gender. Male Female
2. Are you intrigued and/or interested in the world of advertising and what goes on “behind the scenes in the creation of advertisements? Yes No
3. Please tick the option that best describes your opinion with regard to the following statements.
4. Do advertisements influence your purchases to a significant effect? (After watching a certain advert you suddenly feel compelled to buy the product, etc.)
5. What kind of ads do you like? (Choose all that apply.) Funny Creative Unique Informative Meaningful Short and crisp Inoffensive Emotional Crazy Simple Straightforward Offbeat Genuine
6. Please tick the option that best describes your opinion with regard to the following statements on advertising in general.
7. How do you prefer to receive advertising? (Choose all that apply.) TV Radio Mobile Banners Internet Newspaper All None Depends
8. How much do ethical issues in advertising (e.g. targeting children, using women to promote men's products, promoting unhealthy products, and the like) matter to you? A lot Somewhat Not much Not at all
9. What is the most memorable ad you have ever seen? (Related to any product, any company.)
10. What element(s) do you think are crucial in making media of advertising effective? (choose more than one if necessary) Colour Sound Pictures Text Movement Size of Advertisements Focus Entertainment Value Others
11. What characteristics of advertisements do you find annoying? Repetitiveness Gross Exaggeration Forced Viewer Attention Others
12. Do you think that advertisements in India are restricted in terms of creativity and conservativeness? Yes No
13. What is your age? 0-20 20-30 30-40 40-50 Above 50
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