Share the Survey:
 Advertising Effectiveness
Please take a few minutes to complete this survey. Your responses will be kept confidential.

1.  What kind of ads do you like? (Choose all that apply.)

  Funny
  Creative
  Unique
  Informative
  Meaningful
  Short and crisp
  Inoffensive
  Emotional
  Crazy
  Simple
  Straightforward
  Offbeat
  Genuine
Other, please specify.


2.  How much do ethical issues in advertising (e.g. targeting children, using women to promote men's products, promoting unhealthy products, and the like) matter to you?

  A lot
  Somewhat
  Not much
  Not at all


3.  How do you prefer to receive advertising? (Choose all that apply.)

  Print
  TV
  Radio
  Mobile
  Internet
  All
  None
  Depends
Other, please specify.


4.  Please specify your gender.

  Male
  Female


5.  Please tick the option that best describes your opinion with regard to the following statements on the ad shown above.

Strongly agreeAgreeNeither agree nor disagreeDisagreeStrongly disagree
The ad was visually appealing and engaging.
The ad's duration was neither too long nor too short.
The ad conveyed the intended message.
I felt convinced I should buy the product.
I would like to watch more of such ads in future.
The ad was better than other ads for the same product.


6.  Have you seen this ad before? (Show ad before the survey starts.)

  Yes
  No
  Can't recall
If yes, when was the last time you saw it?


7.  What is the most memorable ad you have ever seen? (Related to any product, any company.)



8.  What was it that you liked/did not like about this ad?



9.  Please tick the option that best describes your opinion with regard to the following statements on advertising in general.

Strongly agreeAgreeNeither agree nor disagreeDisagreeStrongly disagree
I can watch good ads any number of times.
I like to watch only new ads.
I find ads extremely annoying, no matter how interesting they may be.
I like offbeat ads.
I like creative but sensible ads.


10.  What is your age?

  Below 20 years
  Between 20 and 30 years
  Between 30 and 40 years
  Between 40 and 50 years
  Between 50 and 60 years
  Above 60 years