Share the Survey:

Celebrities in advertising

We would like to ask you to fulfill this short questionnaire in order to enable us to examine whether there is any rellation between celebrities appearing in advertising and perception of the advertised brand.

1. Please specify your gender.

Male
Female

2. How old are you ?

  20 >
  21 - 30
  31 - 40
  41 - 50

3. How would You describe Your economic status ?

  Poor
  Below average
  Average
  Above average

4. What is Your current professional status?

  I’m studying
  I’m working
  I’m studying and working

5. Select in scale from 1 to 5 answer, which the best describes Yours behavior

	I strongly disagree	I don’t agree	I don’t have opinion	I agree	I strongly agree
Brand is of a great importance for me
During shopping I pay attention to Brand/Manufacturer
I am able to pay more for favorite brand products
I like advertising, where products are promoted by famous people
I prefer foreign celebrities in commercials
Celebrity’ s reputation advertising the products is important for brand acceptance by customers
If I learn about scandal In which participated the celebrity promoting Brand, I will stop buying it
Computer retouching of celebrities is the proper treatment
In commercials I prefer to see a nice person than the average

6. Brand is of a great importance for me when I purchase: Please put the answers in order from 1 – product the brand of which is the most important to 5 – the brand of the product is the least important.

Cosmetics
Clothes
Household equipment/ Electrics
Food products
Financial services

7. Which type of advertising has the biggest impact on You?

  Advertising on Television
  Advertising on Internet
  Advertising in the Press
  Advertising received via mail
  Advertising received via e-mail
  Banners / Billboards on the Streets

8. Determine one advertising and one famous person promoting the product, which first comes to Your mind

Product / Brand
Famous person promoting product

9. What has the biggest impact on You when choosing a product

  The opinion of Society about the product/brand
  The Status / Reputation of the famous person who is promoting product
  The quality of product
  The price of the product
  The brand
  Ecological drivers

10. Do you think celebrity in a commercial influences the perception of a brand more than an average person who woud appear in this commercial ?

  Yes
  No
  Can't Say

11. Do you believe that brands promoted by celebrities are of a better quality ?

  Yes
  No
  Can't Say

12. Would you pay more for a product:

	Yes	No
Advertised by a celebrity
Advertised by your favour celebrity
Advertised by a scientist
Advertised by a child
Advertised by a cartoon character
Advertised by a poitician