The purpose of this research is to analyse the factors that influencing the customer loyalty in banking industry in Malaysia. Your kind assistance in answering this questionnaire is very crucial for the development of this research study. The information and response will be strictly used for academic purposes only.
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1. How many banks do you deal with? A. l B. 2 C. 3 D. 4
2. Which one of the following is your preferred bank? A. Maybank B. CIMB C. Public Bank D. Hong Leong Bank Other, please specify
3. How long have you been as the bank’s customer? A. less than 1 year B. 2 years C. 3 years D. 4 years E. more than 5 years
4. Gender A. Male B. Female
5. Age A. Below 19 B. 20- 29 C. 30-39 D. 40-49 E. Above 50
6. Ethics A. Malay B. Chinese C. Indian Other, please specify
7. Marital status A. Single B. Married
8. Occupation A. Businessman B. Professional C. Government officer D. Housewife E. Student F. Retired
9. Highest education level A. Standard six/UPSR B. PMR/O-level/ SPM C. A-level/STPM D. Diploma E. Degree F. Master/PHD
10. Annual income A. RM 5,000 and below B. RM5,000-RM10,000 C. RM10,000-RM 15,000 D. RM 15,000-RM 20,000 E. RM 20,000-RM 25,000 F. RM30,000 and above
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