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For the Love of Beer-'Product K' Feasibility Study

“Product K” can be categorized as a miniature replica of the traditional beer keg. The product design introduces a new size of kegging to the beer industry that enables the product to go in the average home refrigerator as well as dispense draft beer. Product Features: •Removable tap faucet beer to be poured directly from keg •Infinite life span of keg due to durability of stainless steel •Portability due to compact size and weight •Plastic encapsulating reservoir for ice to chill beer without refrigeration •Food grade C02 cartridges regulate carbonation and extend shelf-life Specifications:• 1/8 Barrel •10” Diameter 12” Height •3.75 Gallons •41.25 12 ounce glasses •Filled weight approximately 30 lbs.

Given below is a description of a new product/concept called "XYZ". Please read it and then complete the survey. The survey will take less than 5 minutes to complete.(Insert description of the product/concept here.)

1. Please specify your gender.

Male
Female

2. What is your age? (Customize according to the product)

  Below 20 years
  Between 20 and 30 years
  Between 30 and 40 years
  Between 40 and 50 years
  Between 50 and 60 years
  Above 60 years

3. Please indicate your occupation. (Customize according to the product)

  Student
  Working professional
  Self-employed
  Business owner
  Other
Other, please specify.

4. How important are the following factors to you when you buy something (any product)?

5. Based on the description of the product, how would you rate it on the following parameters?

	Excellent	Good	Average	Poor	Very Poor
Uniqueness
Quality
Utility
Value-in-use
Innovativeness
Visual appeal

6. Which of the feature(s) of the product do you like?

7. Which of the feature(s) of the product do you not like?

8. How do you think this product compares with the other products available in the market in terms of meeting your consumer needs?

There doesn't appear to be any significant difference between this one and the other product.
This product appears to be a huge improvement over the ones currently available in the market.

9. How much would you be willing to pay for this product?

10. Please select the statement that describes your need for this product.

  I need it badly.
  I need this product.
  I don't really need this product, but it might come in handy.
  I don't need this product at all.

11. This product, according to you-

is fit to be launched.
needs considerable modifications and refinement before it is launched.

12. In terms of beer consumption, do you prefer

  Domestic beer (i.e. Miller, Budweiser, Coors)
  Craft style beer (i.e. Boston Beer Co., Sierra Nevada, Switchback, Heady Topper)
  Imported Beer (i.e. Corona, Heineken, Guinness, Stella Artois)
Other, please specify

Very important

Somewhat important

Not very important

Not at all important

Depends on what product it is

Brand value

Past experience