1. Have you ever heard about this product before? Yes No
2. What is your first reaction to the product? Positive Somewhat positive Neutral Somewhat negative Negative
3. How innovative is this new product? Extremely innovative Very innovative Somewhat innovative Not so innovative Not at all innovative
4. How important are the following factors to you when you buy something (any product)?
5. Please select the statement that describes your need for this product. I need this product. I don't really need this product, but it might come in handy. I don't need this product at all.
6. Which of the feature(s) of the product do you not like?
7. How much would you be willing to pay for this product?
8. Which of the feature(s) of the product do you like?
9. Which of the feature(s) of the product do you like?
10. If the product were available today, how likely would you be willing to buy it: Extremely likely Very likely Somewhat likely Not so likely Not at all likely
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