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1. What is it that you like so much about this brand?
2. Please specify your gender.
Male
Female
3. Which of the following brands of beer have you drank?
Bud light
Coors light
Keystone
Natty light
Corona
Budweiser
Please specify comment
4. Would you recommend /Have you ever recommended this brand of beer to a friend?
5. How often do you buy Coors Light?
Everyday
Every week
Every month
Once in six months
Once a year
Never
Please specify comment
6. Please indicate your grade level.
Freshman
Sophomore
Junior
Senior
Other, please specify.
7. What is it you would like to change most about Coors Light?
8. When was the last time you bought a Coors Light to drink?
A few days ago.
Last week.
Two weeks ago.
Last month.
More than a month ago.
More than six months ago.
Other, please specify.
9. Where was the last time you heard about Coors Light?
TV
Radio
Newspaper
Internet
Friends
Never Heard of it
Other, please specify
10. What is your most preferred brand of beer?
11. Overall, How do you rate the quality of Coors Light?
Poor
Fair
Good
Very Good
Excellent
12. Have you ever heard of/tried Coors Light?
Yes, used it.
Yes, heard of it, but never used.
No, never heard of it.
13. How did you like the experience of drinking Coors Light?
Strongly liked it.
Liked it quite well.
Somewhat liked it.
Somewhat disliked it.
Strongly disliked it.
Not applicable.
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