Share the Survey:

New Product Launch

New Product Launch

Given below is a description of a new product/concept called "XYZ". Please read it and then complete the survey. The survey will take less than 5 minutes to complete.(Insert description of the product/concept here.)

1. Which of the feature(s) of the product do you not like?

2. How do you think this product compares with the other brands available in the market in terms of meeting your requirement?

There doesn't appear to be any significant difference between this one and the other brands.
This product appears to be a huge improvement over the ones currently available in the market.

3. How important are the following factors to you when you buy something (any product)?

	Very important	Important	Somewhat important	Not very important	Not at all important	Depends on what product it is
Price
Brand value
Quality
After-sales service
Complaint follow-up
Comfort and convenience of use
Celebrity endorsement
Brand loyalty
Past experience
Aesthetic appeal
Desire to try something new
Easy of availability
Word-of-mouth
Utility

4. Please specify your gender.

Male
Female

5. Which of the feature(s) of the product do you like?

6. Please indicate your occupation. (Customize according to the product)

  Student
  Working professional
  Self-employed
  Business owner
  Other
Other, please specify.

7. This product, according to you-

is fit to be launched.
needs considerable modifications and refinement before it is launched.

8. How much would you be willing to pay for this product?

9. Please select the statement that describes your need for this product.

  I need it badly.
  I need this product.
  I don't really need this product, but it might come in handy.
  I don't need this product at all.

10. Based on the description of the product, how would you rate it on the following parameters?

	Excellent	Good	Average	Poor	Very Poor
Uniqueness
Quality
Utility
Value-in-use
Innovativeness
Visual appeal

11. What is your age? (Customize according to the product)

  Below 20 years
  Between 20 and 30 years
  Between 30 and 40 years
  Between 40 and 50 years
  Between 50 and 60 years
  Above 60 years