Share the Survey:

New Type of Healthy Brownie Testing

Dear participant, Thank you for your willingness to help us with our new food product project. With this survey, we hope to get an understanding on the potential market and your opinion on our 3 new food product concepts: 1) Vegan (no-egg) brownie. 2) Gluten-free brownie. 3) Rich in Omega-3 and Omega-6 brownie. This survey consists of 25 multiple choices questions. Your valuable answers from the survey will really help and guide the development of our food products.

Given below is a description of a new product/concept called "Beanie". Please read it and then complete the survey. The survey will take around 5-10 minutes to complete.

1. Please specify your gender.

Male
Female

2. What is your age? (Customize according to the product)

  Below 20 years
  Between 20 and 30 years
  Between 30 and 40 years
  Between 40 and 50 years
  Between 50 and 60 years
  Above 60 years

3. Please indicate your occupation. (Customize according to the product)

  Student
  Working professional
  Self-employed
  Business owner
  Other
Other, please specify.

4. Based on the description of the product, how would you rate it on the following parameters?

	Excellent	Good	Average	Poor	Very Poor
Uniqueness
Quality
Innovativeness
Visual appeal

5. How do you think this product compares with the other brands available in the market in terms of meeting your requirement?

There doesn't appear to be any significant difference between this one and the other brands.
This product appears to be a huge improvement over the ones currently available in the market.

6. Please select the statement that describes your need for this product.

  I need it badly.
  I need this product.
  I don't really need this product, but it might come in handy.
  I don't need this product at all.

7. This product, according to you-

is fit to be launched.
needs considerable modifications and refinement before it is launched.

8. How important are the following factors when buying a product?

	Very important	Important	Somewhat important	Not very important	Not at all important	Depends on what product it is
Price
Quality
Desire to try something new
Ease of availability
Sugar-free (naturally sweetened)
Gluten-free
Lactose-free
Vegan (no egg)
High protein
High amino acids
High omega-3 and omega-6
Peanut-free

9. How much would you be willing to pay for this product (6 in a package)?

  Under $5
  $5-$7
  $7-$10
  $10 and up
  Price doesn't matter

10. How important is healthy eating to you?

  Very important
  Important
  Neutral
  Not Important

11. How often do you work out a week?

  Once a week
  Twice a week
  Over three times a week
  Not often

12. How likely are you to buy a snack at the grocery store?

  Frequently
  Sometimes
  Not likely
  Never

13. How often do you grocery shop a week?

  Once
  Twice
  Over three times
  Every other week

14. Where do you grocery shop?

  Walmart
  Zehrs
  Costco
  Metro
  No Frills/ Food Basics
  Loblaws
  Fresco
  Sobeys
  Shoppers Drug Mart

15. How do you feel about black beans?

  I like them
  I would eat them sometimes
  No opinion
  I don't like beans

16. Do you like chocolate?

  Yes
  Sometimes
  Neutral
  No

17. Do you like coconut flavouring?

  Yes
  Sometimes
  Neutral
  No

18. What types of nuts do you like with brownies?

  Walnuts
  Pecans
  Almonds
  None

19. Will you buy the product if it tastes like bean?

  Yes
  Neutral
  No

20. How do you prefer the texture of your brownie?

  Dense
  Fluffy
  Chewy
  Moist

21. What is the feature of the product do you like the most?

  Sugar-free (naturally sweetened)
  Gluten-free
  Lactose-free
  Vegan (no egg)
  Peanut-free
  High omega-3 and omega-6
  High amino acids
  Rich in protein

22. What is your least favourite feature of the product?

  Sugar-free (naturally sweetened)
  Gluten-free
  Lactose-free
  Vegan (no egg)
  Peanut-free
  High omega-3 and omega-6
  High amino acids
  Rich in protein