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1. Please specify your gender.
Male
Female
2. Do you watch advertisements? (at least once in any language)
a). Yes
b). No
3. If you watch, do you observe them?
A). Yes
B). No
4. Do you watch advertisements for the concept?
A). Yes
B). No
5. Do you watch advertisements to see models?
A). Yes
B). No
6. Do you feel that female models are used for an advertisement without any relevance to the product?
A). Yes
B). NO
7. Do you feel that female model’s roles are dominated by the male model’s roles in an advertisement?
A). Yes
B). No
8. Have you ever tried to relate an advertisement to the reality like the men’s deodorant ad “Axe”?
A). Yes
B). No
9. Do you feel that women added glamour to the advertisements make it successful?
A). Yes
B). No
10. Do you feel that the role of female models in the advertisements are now changing when compared to the previous stereotypes in advertisements?
A). Yes
B). No
11. Do you think that, it is mandatory to have a female model’s role in any advertisement?
A). Yes
B). No
12. Do you think that all the women must look like those shown in the advertisements?
A). Yes
B). No
13. Do you think that the advertisements with beautiful women shows an impact on the sales of the product?
A). Yes
B). No
14. Will you buy a product (for ex: soap, fairness cream e t c.) if at all it doesn’t have any beautiful female models in its advertisement?
A). Yes
B). No
15. Do you think that every advertisement must have beautiful models to grab attention of the audiences?
A). Yes
B). No
16. Do you think that this traditional way of advertising has changed?
A). Yes
B). No
17. Do you find models sexually attractive?
A). Yes
B). No
18. Do you think advertisements promote feminism?
A). Yes
B). No
19. Do you find advertisements interesting?
A). Yes
B). No
20. do you enjoy watching advertisements?
A). Yes
B). No
21. Does advertisements catch your attention?
A). Yes
B). No
22. Do you ignore advertisements?
A). Yes
B). No
23. Do you ignore advertisements that do not star any female models?
A). Yes
B). No
24. Do you feel advertisements promote female sexuality?
A). Yes
B). No
25. Do you think contraceptive advertisements should be banned?
A). Yes
B). No
26. Do you think advertisements contain obscene content?
A). Yes
B). No
27. Do you think advertisements are realistic?
A). Yes
B). No
28. Do you think women are portrayed just as a piece of flesh, beautifully arranged?
A). Yes
B). No
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