Given below is a description of a new product/concept called "Pringles Popcorn". Please read it and then complete the survey. The survey will take less than 5 minutes to complete.
We have developed Pringles Popcorn which comes in large and small can for the home or for maximized portability. Pringles Popcorn comes in 3 different flavors Original, Caramel, and Cheddar.
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1. Based on the description of the product, how would you rate it on the following parameters?
2. How much would you be willing to spend on Pringles Popcorn?
$2 or less
$2-$4
$4-$6
More than $6
3. What flavors would you want to see Pringles Popcorn carry?
Original
White Cheddar
Butter
Caramel
Cheddar
Kettle Corn
4. How do you think this product compares with the other brands available in the market in terms of meeting your requirement?
There doesn't appear to be any significant difference between this one and the other brands.
This product appears to be different than many other types of popcorn products.
5. What is your age?
18-20 years old
21-23 years old
24-26 years old
27 years or older
6. Please indicate your occupation. (Customize according to the product)
Student
Working Professional
Self Employed
Business Owner
Other
7. Please select the statement that describes your need for this product.
I need it really bad!
I need this product for snacking on.
I don't really need this product, but it sounds good.
I don't need this product at all.
8. Please specify your gender.
Male
Female
9. This product, according to you-
is fit to be launched.
needs considerable modifications and refinement before it is launched.
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