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1. Age:
2. Gender:
Male
Female
3. University:
4. Address:
5. Do you have a family member who works on a coffee shop or coffee manufacturing company?
Yes (TERMINATE)
No
6. Do you drink coffee?
Yes
No (TERMINATE)
7. Do you purchase coffee drinks in coffee shops?
Yes
No (TERMINATE)
8. How much is your daily allowance?
150 – 200
201 - 250
251 – 300
301 – 350
Please specify
9. How often do you drink coffee?
Once a day
2 – 3 times a day
Once a week
2 – 3 times a week
1 – 2 times a month
10. How many cup/s a day do you consume a day?
1 cup
2 cups
3 cups
4 cups
11. What time of the day do you usually drink coffee? (select all that applies)
Morning
Noon
Afternoon
Evening
Midnight
12. What type of coffee do you purchase the most? Choose only one.
Instant coffee
Specialty coffee
13. What coffee shop do you frequent the most? Why?
14. What drink do you usually purchase? Choose the most.
Hot
Cold (Iced)
Frappe
15. Do you purchase ready-to-eat snacks together with hot coffee drink?
Yes
No
16. Do you purchase ready-to-eat snacks together with cold coffee drink?
Yes
No
17. Which snack do you usually consume with coffee drinks? Select all that applies.
Donut
Cookies
Waffle
Muffins
Cupcakes
Loaf breads
Sandwiches
Cake slices
Pies
Other, please specify
18. Do you think traditional Filipino delights/delicacies match with a coffee drink?
Yes
No
19. Do you like toppings on a cold coffee drink?
Yes
No
20. What toppings do you like? Select all that applies.
Caramel Syrup
Chocolate Syrup
Raspberry Syrup
Marshmallow pieces
Chocolate bites
Brownies
Wafer sticks
Other, please specify
21. On a scale of 1-5, rank the following to achieve the best quality of a cup of coffee: (5 being the highest)
22. How much do you usually spend for a cup of coffee?
25 – 50
51 – 75
76 – 100
101 – 150
151 – 200
Other, please specify
23. Do you like ice cream?
Yes
No
24. Rank the following attributes you consider to purchase in a coffee shop: 1 – 15, 1 being highest.
25. Have you ever tried drinking cold coffee with ice cream?
Yes
No
26. Are you willing to try cold coffee with ice cream?
Yes
No
27. If no, why?
28. Is Php 75 enough for you to purchase the cold coffee with ice cream drink?
Yes
No
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