Consumers' Buying Behaviour
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Studying factors that affect customers' purchase pattern and loyalty.
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1. What is the most important element when you choose a pair of sunglasses? Price Brand name Style Previous buying experience Experience after use Good customer service Other, please specify
2. How often do you wear sunglasses? Almost everyday Only when driving only when it's sunny outside Never used Please specify comment
3. From where did you purchase sunglasses? Retail outlet Wholesale outlet Through teleshopping Through website Other, please specify
4. How many pairs of sunglasses have you purchased for the recent year? More than 10 5 to 10 1 to 5 None
5. How much would you spend on your new pair of sunglasses? $200-$500 $100-$200 $50-$100 Under $50
6. For whom have you bought the sunglasses? For self For a close friend/relative For business colleague(s) For family member(s) Other, please specify
7. What motivates you to buy a new pair of sunglasses? Need/Requirement A personal deep desire Value for money Attractiveness of the product Peer recommendation Other
8. How do you value sunglasses on the following aspects?
9. What according to you would be the best way for vendors to build relationship with customers?
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