1. Please specify your gender. Male Female
2. Please select your age group. Below 18 years old 18-29 years old 30-39 years old 40-49 years old 50 years old and above
3. Please state your Occupation.
4. In which category does your income fall? RM 1,000 and below RM 1,001 to RM 2,000 RM 2,001 to RM 3,000 RM 3,001 and above
5. Have you heard of Snowflake before? The Taiwanese Dessert Outlet. (If No, please proceed to Question 14) Yes No
6. How did you find out about Snowflake? (You can have more than one option) Friends Family Web Search Newspaper/Magazine Other, please specify
7. How often do you have dessert in Snowflake? Once a week Once a month Few times a month Once every few months Once a year
8. Which is your favorite choice of dessert in Snowflake? Snowflake Bestseller Grass Jelly Series Taroballs Series Soya Ice Series Sesame Sensation Memorable Series ToHua Series Original Series
9. What is it that you like about Snowflake? 100% Natural Goodness The Interior Design of the Place Good Customer Service The Variety of Desserts Offered Other, please specify
10. Do you think the price is reasonable for a bowl of dessert? (Assuming the price is at RM 6.50). Please provide your reasons.
11. Have you seen any advertisement posted by Snowflake? (If Yes, Where?)
12. Do you think the “Dessert Lover Club” which is a card that you need to collect 10 stamps in order for you to enjoy a complimentary dessert, a great idea to attract customers? Yes No
13. In your own opinion, would you drop by to Snowflake in the next 6 months to come? Yes No Maybe
14. As many dessert shops continue to emerge into the market, what will the competition be like for these dessert shops? Very High High Average Low Very Low
15. Judging from the increase of dessert outlets in the market, will people continue to demand for dessert in few years to come? Why?
16. Does introducing healthy desserts to customer a great idea? Please provide your reasons.
17. In order for Snowflake to gain more customers in the near future, what should they do to attract more customers?
Expand their Outlets Better Customer Service Increase Promotion More Variety of Desserts Advertise Other, please specify
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