1. Do you or have you ever used a DVR? If no please skip to Question 12 (Section 2). Yes No
2. I use the DVR regularly. Strongly Disagree Disagree Neutral Agree Strongly Agree
3. When watching recorded programs, I fast-forward through all advertisements. Strongly Disagree Disagree Neutral Agree Strongly Agree
4. I remember some advertisements I fast-forward through. Strongly Disagree Disagree Neutral Agree Strongly Agree
5. I remember commercials that are heavily repeated. Strongly Disagree Disagree Neutral Agree Strongly Agree
6. While fast-forwarding I often stop for advertisements that catch my attention. Strongly Disagree Disagree Neutral Agree Strongly Agree
7. While fast-forwarding through commercials, I focus on the center of the screen. Strongly Disagree Disagree Neutral Agree Strongly Agree
8. When fast-forwarding through commercials I notice Brand names and logos. Strongly Disagree Disagree Neutral Agree Strongly Agree
9. If an advertisement catches my attention at the start of commercial break, I will not fast-forward. Strongly Disagree Disagree Neutral Agree Strongly Agree
10. I often forget that my DVR has a fast-forward capability. Strongly Disagree Disagree Neutral Agree Strongly Agree
11. My primary purpose of DVR use is to fast-forward through commercials. Strongly Disagree Disagree Neutral Agree Strongly Agree
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