1. Have you seen this ad before? (Show ad before the survey starts.) Yes No Can't recall If yes, when was the last time you saw it?
2. What kind of ads do you like? (Choose all that apply.) Funny Creative Unique Informative Meaningful Short and crisp Inoffensive Emotional Crazy Simple Straightforward Offbeat Genuine Other, please specify.
3. How much do ethical issues in advertising (e.g. targeting children, using women to promote men's products, promoting unhealthy products, and the like) matter to you? A lot Somewhat Not much Not at all
4. What was it that you liked/did not like about this ad?
5. Please tick the option that best describes your opinion with regard to the following statements on advertising in general.
6. What is the most memorable ad you have ever seen? (Related to any product, any company.)
7. Please specify your gender. Male Female
8. How do you prefer to receive advertising? (Choose all that apply.) Print TV Radio Mobile Internet All None Depends Other, please specify.
9. Please tick the option that best describes your opinion with regard to the following statements on the ad shown above.
10. What is your age? Below 20 years Between 20 and 30 years Above 30 years
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