Advertising Effectiveness Survey

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Advertising Effectiveness Survey

That advertising is highly effective is common knowledge. But not all kinds and forms of advertising are equally effective. And then, there are new ways of advertising emerging just about every other day. This means that it is imperative for businesses to discover what clicks with the consumers when it comes to advertising.

Advertising Effectiveness Surveys help understand through which medium consumers like to receive ads, what kinds of ads they like, which ad(s) they like best and why, and so on. Equipped with this information, businesses can devise effective ad campaigns and pocket handsome returns.

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Advertising Effectiveness - Deconstructing Consumer Preferences

For your convenience and ease of reference, we have created a template of Advertising Effectiveness Survey. You can use this template as such or modify it to suit your needs. Alternatively, you can design your own survey from scratch.

Question: Please tick the option that best describes your opinion with regard to the following statements on advertising in general.

	Strongly agree	Agree	Neither agree nor disagree	Disagree	Strongly disagree
I can watch good ads any number of times.
I like to watch only new ads.
I find ads extremely annoying, no matter how interesting they may be.
I like offbeat ads.
I like creative but sensible ads.

Question: Have you seen this ad before? (Show ad before the survey starts.)

Yes
No
Can't recall

If yes, when was the last time you saw it?

Question: Please tick the option that best describes your opinion with regard to the following statements on the ad shown above.

	Strongly agree	Agree	Neither agree nor disagree	Disagree	Strongly disagree
The ad was visually appealing and engaging.
The ad's duration was neither too long nor too short.
The ad conveyed the intended message.
I felt convinced I should buy the product.
I would like to watch more of such ads in future.
The ad was better than other ads for the same product.

Question: How much do ethical issues in advertising (e.g. targeting children, using women to promote men's products, promoting unhealthy products, and the like) matter to you?

A lot
Somewhat
Not much
Not at all

Question: What was it that you liked/did not like about this ad?

Question: How do you prefer to receive advertising? (Choose all that apply.)

Print
TV
Radio
Mobile
Internet
All
None
Depends

Other, please specify.

Question: What is your age?

Below 20 years
Between 20 and 30 years
Between 30 and 40 years
Between 40 and 50 years
Between 50 and 60 years
Above 60 years

Question: What kind of ads do you like? (Choose all that apply.)

Funny
Creative
Unique
Informative
Meaningful
Short and crisp
Inoffensive
Emotional
Crazy
Simple
Straightforward
Offbeat
Genuine

Other, please specify.

Question: What is the most memorable ad you have ever seen? (Related to any product, any company.)

Question: Please specify your gender.

Male
Female