Attitude and Usage Survey

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Attitude and Usage Survey

Attitude and Usage Surveys are extremely helpful in understanding consumer awareness, tastes, habits, preferences and behaviors in relation to a product or service. They come in handy to track changes in consumer knowledge and usage of a product or service over a period of time.

Attitude and Usage Surveys can provide insightful leads for product development, product targeting and marketing and advertising campaigns. They have great utility for a psychological enquiry into consumer behavior too.

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For your convenience and ease of reference, we have created a template of Attitude and Usage Survey. You can use this template as such or modify it to suit your needs. Alternatively, you can design your own survey from scratch.

Question: What is your age? (Customize according to the product.)

Below 20 years
Between 20 and 30 years
Between 30 and 40 years
Between 40 and 50 years
Between 50 and 60 years
Above 60 years

Question: Which of the following brands of (Write product type, e.g. soap.) have you heard of?

Brand A
Brand B
Brand C
Brand D
Brand E
Never heard of any of these brands. (Customize)

Question: What is your most preferred brand of (Write product type, e.g. soap.)?

Question: How did you like the experience of using (Write test brand.)?

Strongly liked it.
Liked it quite well.
Somewhat liked it.
Somewhat disliked it.
Strongly disliked it.
Not applicable.

What did you like/not like about it?

Question: Which of the following brands of (Write product type, e.g. soap.) have you used?

Brand A
Brand B
Brand C
Brand D
Brand E
Never used any of these brands. (Customize)

Question: How often do you buy a (Write product type, e.g. soap.)?

Everyday
Every week
Every month
Once in six months
Once a year
Never (Customize options according to the product type.)

Question: Have you ever heard of/used (Write test brand.)?

Yes, used it.
Yes, heard of it, but never used.
No, never heard of it.

If yes, then how did you learn about it?

Question: What is it that you like so much about this brand?

Question: Would you recommend /Have you ever recommended this brand of (Write product type, e.g. soap.) to anyone?

Question: Please specify your gender.

Male
Female

Question: Please indicate your occupation. (Customize according to the product.)

Student
Working professional
Self-employed
Business owner

Other, please specify.

Question: When was the last time you bought a (Write product type, e.g. soap.)?

A few days ago.
Last week.
Two weeks ago.
Last month.
More than a month ago.
More than six months ago. (Customize options according to the product type.)

Other, please specify.