Market Research Survey

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Market Research Survey

Before undertaking product development and marketing strategies, it is vital that companies understand the needs, tastes, habits and preferences of the customers. The best way to go about feeling the pulse of the market is to deploy Market Research Surveys.

Market Research Surveys throw useful light on consumer preferences, market size, market composition, and so on. Such information makes it possible to predict consumers’ buying behavior and product design and development, pricing and branding become as easy as pie.

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Understanding Market Trends and Predicting Buying Behavior

For your convenience and ease of reference, we have created a template of a Market Research Survey. You can use this template as is, or modify it to suit your needs. Alternatively, you can design your own survey from scratch and build it with our survey builder tool.

Question: Please specify your gender.

Male
Female

Question: Between Price and Quality what will you not compromise on?

Price
Quality

Question: What are the kinds of products you won't mind experimenting with?

Toiletries
Cleaning products
Cosmetics
Skin care products
Canned foods
Clothes
Pet supplies
Staple foods

Other

Question: What prompts you to buy a product?

Your requirement
Good advertising tactic
Product's popularity
Presence of the product everywhere in the market
Some attractive offer with the product
Word of mouth marketing

Other

Question: In your opinion how should a newly launched product be priced as compared to a similar product of other brands?

Higher than the price of product of other brands
Slightly higher than the price of product of other brands
Not sure
Slightly lower than the price of product of other brands
Same as the price of product of other brands

Question: Do you tend to repurchase a brand continually?

Yes
No

Question: Are you comfortable with the idea of teleshopping?

Yes
No

Question: In which category does your income fall?

Under $ 20,000
$20,000 to $29,000
$30,000 to $39,000
$40,000 to $49,000
$50,000 to $69,000
$70,000 to $89,000
$90,000 to $109,000
$110,000 to $149,000
$150,000 and above

Other

Question: If you don't mind splurging extra money at the supermarket, what goods do prefer to splurge your money on?

Toiletries
Cleaning products
Cosmetics
Skin care products
Food products
Crockery
Gifts
Jewelry
Apparels
Electronic Gadgets
Toys
Sports and fitness

Other

Question: In your opinion what is it that makes a product saleable?

Question: What do you think about online grocery shopping?

Question: What are the products you will never experiment with?

Question: How comfortable are you buying a newly launched product?

Very comfortable
Comfortable
Not sure
Somewhat uncomfortable
Not at all comfortable

Question: Have you tried online grocery shopping?

Yes
No

Question: How many times have you purchased through teleshopping?

Question: What things do you keep in mind before buying a product?

Its quality
Its price
Its brand
Good value for money
Its packaging
Good after sales service
Some discount offer

Other