Motivation and Buying Experience Survey

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Motivation and Buying Experience Survey

A company’s success is largely determined by its ability to deploy effective marketing campaigns and meet the expectations of the customers. This requires an informed understanding of consumer motivations.

Motivation and Buying Experience Surveys are a good way to deconstruct consumer motivations. They help understand what propels consumers to buy a product or a service and what makes them likely to buy the same product or service over and over again, paving the way therefore for working out suitable marketing campaigns.

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Understanding Consumer Motivations

For your convenience and ease of reference, we have created a template of Motivation and Buying Experience Survey. You can use this template as such or modify it to suit your needs. Alternatively, you can design your own survey from scratch.

Question: How many times have you used our product(s)?

A couple of times
Five times in the previous year
Thrice in the previous year
Every month
Never used

Question: How do you rate our product(s) on the following aspects?

	Very good	Good	Average	Poor	Unsatisfactory
Quality of our products
Price of our products
Return policy of our products
Ease of usage
After sales service of the products

Question: What according to you would be the best way for vendors to build relationship with customers?

Question: From where did you purchase our product(s)?

Retail outlet
Wholesale outlet
Through teleshopping
Through our website

Any other, please specify

Question: Do you think by buying this product you have got best value for money?

Yes
No

Question: What motivates you to buy a product?

Need/Requirement
A personal deep desire
Value for money
Attractiveness of the product
Peer recommendation

Other

Question: If you have been purchasing our product(s) and service(s), how satisfied are you with the same?

Very satisfied
Somewhat satisfied
Neither satisfied nor dissatisfied
Somewhat dissatisfied
Very dissatisfied

Question: On what occasion did you buy our product(s)?

On Christmas
On Thanksgiving
On partner's birthday
On friend's birthday
No particular occasion

Other

Question: For whom did you buy the product(s)/service(s)?

For self
For a close friend/relative
For business colleague(s)
For family member(s)

Other

Question: What motivates you to buy our company's product(s) and service (s)?

Price of our product(s) and service(s)
Reputation of our company
Previous buying experience
Experience after use
Good customer service

Any other reason, please specify