Vacation Survey

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Vacation Survey

People are holidaying like never before. To take full advantage of the booming tourism industry, it is essential for businesses to understand the consumers better and undertake market segmentation accordingly.

Vacation Surveys serve this purpose very well. They help delineate the demographic profile of the consumers, understand consumer preferences regarding destinations and leisure activities, and discover the various reasons for which people travel. With such information at their disposal, tourism service providers are better placed to offer services that meet consumer demands and execute effective marketing strategies.

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Surveying Tourism Market

For your convenience and ease of reference, we have created a template of Vacation Survey. You can use this template as such or modify it to suit your needs. Alternatively, you can design your own survey from scratch.

Question: How many of these vacations were within the USA?

Question: What do you prefer?

Going back to places you have visited in the past and found interesting.
Going to a new destination on each vacation.

Question: How many vacations have you taken since January 2009?

Question: Which time of the year do you prefer taking a vacation?

Question: In which category does your income fall?

Under $ 20,000
$20,000 to $29,000
$30,000 to $39,000
$40,000 to $49,000
$50,000 to $69,000
$70,000 to $89,000
$90,000 to $109,000
$110,000 to $149,000
$150,000 and above

Other

Question: From among the following international travel destination/s, which one would you like to visit?

Canada
Mexico
Italy
France
Bahamas
Puerto Rico
Spain

Any other, please specify

Question: Which part of the USA did you explore during your last vacation?

Question: How often do you take a vacation in a year?

Once in four months
Every six months
Once a year
Not even once

Other

Question: Please mention the places you visited on these vacations.

Question: What are the chances of your going on a vacation to an international destination this time?

Very High
High
Not Sure
Low
Very Low

Question: What things do you keep in mind before choosing a travel destination?

The purpose of your vacation
The kind of places you usually like
Weather of that place
How much of time you have on hand
Internet connectivity
Your budget
Activities that can be enjoyed there.

Other

Question: Do you have any plans to take a vacation in the next six months?

Yes
No

Question: In the past two years how many of your vacations were taken outside the USA?

Question: What kind of vacation would different members of your family prefer to take?

	Cruise	Beach Holidays	Safari and Nature	Historical Destinations	Spa Holidays
Me
My daughter/s
My son/s
My partner

Question: Which of the following activities do you look forward to on a vacation?

Sightseeing
Trekking
Sunbathing/Swimming
Camping
Recreation/Nightlife
Sports Activities
Shopping
Just Relaxing
Meeting Friends and Relatives

Any other, please specify

Question: What did you like the most about that destination?

Question: Please specify your gender.

Male
Female

Question: Which are your top three travel destinations in the USA?

One
Two
Three