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Principles of Online Survey Design & Delivery

Online surveys can provide cost-effective, timely, and easy to design ways to gain information from clients and customers. These types of surveys also provide a large reach into potential respondents through appropriate placement in websites. For respondents, they can complete an online survey in the privacy of their homes at a time convenient to them. For the survey designers, it is possible to gather and aggregate the data directly in statistical software for analysis.

However, online surveys also offer challenges such as the necessity of potential respondents owning or having access to a computer. Delivering online surveys can also be a challenge as hardware and software glitches can occur.

Finally, online surveys pose privacy challenges for designers and organizations. Respondents’ personal information can be vulnerable to malicious use if e-mail lists are used for sampling frames. Online survey designers must disclose privacy concerns to potential respondents at the time of delivery. They must also warn respondents if they intend to share information from the surveys with others in the organization or outside of it.

In the next 3 modules, we will cover the creation of the following types of online surveys:

1. Customer/consumer/client satisfaction survey

2. Employee/staff satisfaction survey

3. Market research survey

References

Anderson, D.R., Sweeney, D. J., and Williams, T.A. (2007). Statistics for Business and Economics. South-Western College Publication. 10th Edition.

Somekh, B. & Lewin, C. (2005). Research Methods in the Social Sciences. London: Sage.

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Survey Features
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User-friendly survey creation
Surveyonics online survey software gives you the freedom to create, analyze, and publish surveys in minutes. Use existing survey templates or create fresh surveys.
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Choose how users can respond to your Survey questions
Define responses as single correct option, multiple correct options, text boxes, priority lists and various other formats.
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Popularize your Surveys
Allow more and more users and friends participate in your survey. Easy sharing tools from Surveyonics help you link your surveys with your social network profiles.
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See results as they pour in
Instantly view all the responses to your surveys in real-time. Surveyonics guarantees speedy reporting and uninterrupted reporting.
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Customize Result Report
Smart survey result reports from Surveyonics help you to apply various filters and parameters to your reports.