This is a survey for a Food Technology class, we are required to develop a snack product suitable for young, active, health conscious people, that is low in sugar, salt and fat. This is part of my market research - your input is greatly appreciated.
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1. Please specify your gender.
Male
Female
2. What is your age?
3. What category do you feel best describes you?
Active and/or health conscious
Not active and/or health conscious, but would like to try to be more active/health conscious
None of the above
4. What kind of sweet snack products do you typically enjoy (i.e. granola bars, chocolate, protein bars), and why?
5. Would a low sugar, low fat and/or low salt product interest you?
6. Have you ever had any Bliss Balls* either on the market or homemade? If so, what did you like/dislike about them?
*Bliss Balls are small, truffle-like snacks made from combining nuts and natural sweeteners (i.e. dates, maple syrup, rice malt syrup) which are rolled into ball shape. Usually Bliss Balls will be flavoured with cacao, chocolate, protein powders, spices, nut butters etc.
7. Which Bliss Ball flavouring interests you the most? (assuming all are low in sugar, fat and salt)
"Nutella" or chocolate Bliss Balls
"Snickers" Bliss balls
"Ferrero Rocher" Bliss Balls
Peanut Butter Inspired Bliss balls
Caramel Bliss Balls
Green Tea Bliss balls
'Superfood' Bliss balls i.e. chia seeds, acai, maca powder, goji berries
8. Would any of the following make you more inclined to purchase bliss balls? Why/ Why not?
9. 8. If a high protein, flavoured (i.e. "Snickers") Bliss Ball was produced, would you be likely to buy it? Why/ why not?
10. What price range would you be most willing to spend on a packet of Bliss Balls (approximately 10 small Bliss Balls the size of a 20 cent piece)?
<$3.00
$3.00 - $4.50
$4.50 - $6.00
$6.00 - $7.50
$7.50 - $9.00
$9.00 +
Other, please specify
11. How would you prefer this snack packaged?
One large bliss ball in individual packaging
Multiple (approx. 10) smaller bliss balls individually wrapped
Multiple (approx. 10) smaller bliss balls unwrapped in a resealable bag
Other, please specify
12. Would you be likely to consume this snack in transit i.e. at the gym, going to or from school/work
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