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1. Have you ever or would you consider ordering a piece of jewellery over the Internet?
Yes, I have already ordered a piece of jewellery over the Internet
No, I haven’t ordered a piece of jewellery over the Internet but I would consider it
No, I would never use the Internet to order a piece of jewellery
2. Would you need to see a piece of jewellery in a retail store before making the final decision to purchase it?
Yes
No
3. What is your most important criterion when considering a jewellery purchase?
(Please rank from 1 to 5: 1 being the most important criteria)
4. How would you prefer to acquire jewellery?
I prefer to choose jewellery myself
I prefer it when someone else selects the jewellery for me as a gift
I don’t have any preference, I like both choosing and receiving jewellery
5. On average how frequently do you purchase jewellery (for yourself or as a gift)?
More than once a month
Once a month
Once every six months
Once a year
Less often, only on special occasions
6. When do you wear jewellery (i.e. on what occasions)?
Everyday
Weekends only
Only for special occasions
7. If you were to purchase jewellery online, would you like to be notified of new products/sales?
Yes
No
8. What is your preference of stones in jewellery that you have purchased or had purchased for you?
Q10.(Please rank from 1 to 5: 1 being your most preferred stone)
9. How much would you generally spend on each purchase made?
Up to £100
£100 - £300
£300 - £500
£500 - £1000
More than £1000
10. What metal or material do you prefer the most?
Gold - Yellow
Gold - White
Platinum
Silver
Other, please specify
11. Who have you purchased jewellery from in the past?
Goldsmiths Group, H. Samuels, Argos, QVC etc.)
12. What is your age?
13. Have you ever or would you consider using the Internet to give you ideas for a jewellery purchase?
Yes, I have used the internet to find ideas
No, I haven't used the internet to find ideas, but would consider it
No, I haven't used the internet to find ideas, and would not consider it
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