Most of the times, marketers embark on advertising campaigns as a way of pushing their brands. In order for Ad campaigns to yield the desired returns, they should be able to effectively communicate the intended customer. The research is meant to measure the extent to which customers can recall adverts and the message behind them.
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Please take a few minutes to complete this survey. Your responses will be kept confidential.
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1. Please specify your gender.
Male
Female
2. What is your age?
Below 20 years
Between 20 and 30 years
Between 30 and 40 years
Between 40 and 50 years
Between 50 and 60 years
Above 60 years
3. what is your monthly average income level
US$100 and below
between US$100 and US$500
above US$500 and below US$1000
US$ 1000 and below US$1500
US$1500 and below US$2000
US$2000 and US$3000
US$3000 and US$5000
US$ 5000 and above
Dont know
4. What kind of advertisements do you like to see or hear? (Choose all that apply.)
Funny
Creative
Unique
Informative
Meaningful
Short and crisp
Inoffensive
Emotional
Crazy
Simple
Straightforward
Offbeat
Genuine
Other, please specify.
5. Please tick the option that best describes your opinion with regard to the following statements on advertising in general.
6. How do you prefer to receive advertising? (Choose all that apply.)
Print media ( eg magazines, newspaper etc)
TV
Radio
Mobile messages
Internet
All
None
Depends
Other, please specify.
7. What do you think of Zimbabwean Adverts? (please tick all that apply)
Funny
creative
unique
informative
short and crisp
offensive
crazy
emortional
simple
boring
lack information
not genuine
Other, please specify
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